Mozilla's Competitive Advantages
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Gervase Markham of Mozilla explains what he believes to be Mozilla's three competitive advantages: "If you promote your product as "the new shiny", then people will leave it pursuit of the newer and shinier. I think that a while back, someone realised this, and that led to the Mozilla marketing being refocussed to emphasize more that we are a non-profit, and are in this for the good of the web, not the good of the shareholders."